It's happened again.
Marketing has turned into counter-marketing.
A movie I was mildly interested in seeing has now become a movie I refuse to see because I feel like I'm being forced to see it.
That's right--I'm talking about "The A-Team."
In the past two weeks, the cast of "The A-Team" has done everything from hosting WWE's Monday Night Raw to taking over a Dairy Queen in Brooklyn.
...Okay, maybe I made that last one up, but now that I'm suggesting it, the studios will probably send Liam Neeson to scoop rum raisin by Friday.
Maybe it's me, but whenever a movie gets pushed this hard, I always think it must be because it's not that good.
Pretty soon, every time I see a billboard with the stars of the movie, I become that much more determined not to see it.
Haven't they learned yet that "less is more" can also apply to advertising?
Marketing has turned into counter-marketing.
A movie I was mildly interested in seeing has now become a movie I refuse to see because I feel like I'm being forced to see it.
That's right--I'm talking about "The A-Team."
In the past two weeks, the cast of "The A-Team" has done everything from hosting WWE's Monday Night Raw to taking over a Dairy Queen in Brooklyn.
...Okay, maybe I made that last one up, but now that I'm suggesting it, the studios will probably send Liam Neeson to scoop rum raisin by Friday.
Maybe it's me, but whenever a movie gets pushed this hard, I always think it must be because it's not that good.
Pretty soon, every time I see a billboard with the stars of the movie, I become that much more determined not to see it.
Haven't they learned yet that "less is more" can also apply to advertising?
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