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The State Farm Guy Confuses Me

I'm perplexed.

I've been watching the new State Farm insurance commercials, and I can't quite figure out the logic behind them.

For those of you who haven't seen them, they feature a poor man's Tom Cruise being...well...basically, an asshole.

No, I'm not kidding.

State Farm has decided that it's--I don't know, funny?--to have some random non-celebrity acting like a jerk to other random people.

I'm not sure who pitched this one--

"Look, people hate Tom Cruise. So let's get someone who isn't Tom Cruise, but has all of his worst qualities."

Can someone explain this to me?

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